THE FOOTPRINT OF PERUVIAN WOMEN IN HISTORY: The image of women on Peruvian TV

In this post, we would like to analyze how women are seen on Peruvian television today in Peruvian society. In a source taken from the Ministry of Transport and Communications (2018), according to a study by CONCORTV (2017), 98% of Peruvian women consume TV from Monday to Friday, 97% surf the internet and 85% listen to the radio.

However, 61% consider TV to be the most sensationalist medium, 57% point out the presence of violent content and 72% think that the news programs take advantage of human pain. Likewise, 63% of women and men consider that women are shown negatively on national television. Regions like Ayacucho (86%), Cusco (79%), Huancayo (70%) and Lima (67%) report the highest percentages regarding this perception. This study also reveals that the male image surpasses the female image in time and in leading roles, where the "not beautiful woman" is mocked, while the "beautiful woman" is exhibited as a decorative figure on the set.

This tells us that in Peru and in Lima society, the image of women is deteriorating and they are seeking recognition for their rights and greater equal treatment. On the other hand, there are programs called "junk tv" that disparage the image of women. It should be noted that there has been, for years now, a National Plan for Gender Equality 2012 - 2017 and the National Plan against Gender Violence 2016 - 2021, implemented by the Ministry of Women and Vulnerable Populations - MIMP. However, citizens continue to be complicit in this television material and promote gender inequality.

Bibliographic references:

Ministerio de Transportes y Comunicaciones (2018). La imagen de la mujer en la TV peruana. http://www.concortv.gob.pe/la-imagen-de-la-mujer-en-la-tv-peruana/

ABOUT US:

Let's start by telling you that the role and conception of Peruvian women has radically changed in the globalized world over the years and this is due to the fact that in ancient Peru, women were dedicated to working from home and were also assigned exclusively to housework and to the care of their children. Children, this was what society used to do to maintain a social order. On the other hand, in the political sphere, Peruvian women could not cast a vote until September 7, 1956, which was on that date that the female vote in Peru was approved during the government of Manuel A. Odría, who promulgated the Law N ° 12391 that only allowed adult and literate women to have the right to choose and be elected, being the penultimate country in Latin America to grant this right. In other words, women have been separated from the "world" in many aspects, since they were not taken into account for fundamental things, which, today has changed a lot compared to before, although we are still on the road to much more. However, women in today’s society are an example of intelligence and strength, which is reflected in the ability to overcome the challenges of discrimination against us. Despite the fact that we consider ourselves to be an egalitarian and tolerant society, there is still male chauvinists, who keep us in the margins; they ignore the fact that women are as capable as men, to assume the responsibilities, obligations and activities that we set out to do because we are able to think, discern and decide on different circumstances. And it is that just as there have been radical changes over time, there are still some stereotypes that women have for years, such as their physical characteristics, where it is sought that the woman has the "perfect body", and this we get to see everywhere, from street panels to television. Just as there are streotypes, prejudices also continue, in jobs, where there is a great disadvantage with the opposite gender, there are even cases in which women are paid less than men. Nowadays we see how it is that women are victims of sexual, physical and psychological violence, which is becoming more and more worrying, and it is pitiful to see how the victim becomes the possible culprit in those situations. Women are not a weak gender as they say out there, we are a power that could achieve a lot and defend their rights to be free and not depend on anyone. Women deserve the same rights as men, they deserve respect, stop seeing them as a sexual object, as an object that belongs to someone, because women go beyond that, they have fought for all the things they have now and that they must have had from the beginning.

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The image of women on Peruvian TV

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